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Marketing: The Four "P's"

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Title
Marketing: The Four "P's"
Authors (non HEDON members)
Simon Burne
Abstract
Many people are suspicious of marketing and believe that it has no place in socially orientated projects. This has often led to assumptions that if a product is socially useful - like an improved stove - it will sell itself. This is very dangerous and has caused the downfall of many projects: while the project workers have known what a good product they have developed or what a valuable service they are offering, nobody succeeded in convincing the "target market" of the fact...
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Issue
11
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Submitter
miriam@hedon.info

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Technologies
010 Stoves
Service type
052 Process And Production
Project design
013 Financing
Keywords
Price    Process    Dissemination    Marketing    BoilingPoint11   

Article body in English

Page name EN
BP11_Marketing-TheFourPs


  • A practitioner's journal on household energy, stoves and poverty reduction.



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