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StoveDesigningForSuccessfulMarketing

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Title
StoveDesigningForSuccessfulMarketing
Authors (non HEDON members)
Peter Young
Abstract
We normally think of designing stoves on the basis of users needs and ability to pay. The importance of commercial marketing requirements are now increasingly influencing project strategies and stove designs. This paper uses the experiences of some stove projects to look at design features that can hinder or help marketing of domestic cooking stoves.
Journal Section
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Issue
30
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Submitter
miriam@hedon.info

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Technologies
010 Stoves
Project design
Marketing
Keywords
Qulaity    Control    marketing    SriLanka    BoilingPoint30   

Article body in English

Page name EN
BP30_StoveDesigningForSuccessfulMarketing


  • A practitioner's journal on household energy, stoves and poverty reduction.



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