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Helpline: Expert Response from Pradeep Pursnani

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Title
Helpline: Expert Response from Pradeep Pursnani
Main author (HEDON member)
Pradeep.Pursnani@shell.com
Abstract
The Boiling Point Helpline presents a household energy dilemma or query we have received from our readers, with advice from international experts.

In his article on the Off Fire Reboiling (OFR) pot The Off-Fire Reboiling Pot: Improvement to Cooking Pot Design Contributes to Eco-protection, Zhiliang Wan describes how the energy saving cooking pot has successfully entered the Chinese market and is currently being produced by 20-30 small and medium enterprises with a total annual production of 500,000 – 800,000 pots. The author has asked for guidance on how this product can be introduced to a different market outside China, namely India. What aspects does he need to consider to develop a good Marketing Strategy as part of his overall business planning and what tools can he use?
Affiliation
Shell Foundation
Journal Section
CaseStudies

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Issue
58
Pdf version
Download Helpline_Expert response_Pradeep Pursnani.pdf
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Title in Spanish
Ayuda en línea: Marketing de the Off-Fire Reboiling Pot in India
Abstract in Spanish
En su artículo sobre la Olla Re-Ebullición sin Fuego (Off-Fire Reboiling Pot - OFR) La Olla Re-Ebullición sin fuego: Mejora al diseño de ollas de cocina contribuye a la eco-protección, Zhiliang Wan describe el éxito de la olla … en su entrada en el mercado chino y que actualmente las producen 20-30 pequeñas y medianas empresas con una producción total anual de 500.000 – 800.000 ollas. El autor ha pedido consejo sobre cómo introducir este producto en otros mercados fuera de China, notablemente en la India. ¿Qué aspectos se necesita tener en consideración para desarrollar una Estrategia de Marketing exitosa como parte de la planificación de negocios total? Y ¿qué herramientas se pueden utilizar?
Submitter
miriam@hedon.info

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Technologies
010 Stoves
Service type
012 Cooking
Project design
Marketing
Keywords
BoilingPoint58    Marketing    Helpline    Cookingpot    Competition    India    Commercialisation    SMEToolkit    MarketEntry   

Article body in English

Page name EN
BP58MarketingtheOFRpotExpertResponsePradeepPursnani

Article body in French

Spanish translator
sandrayoung85@googlemail.com

Article body in Spanish

Page name ES
BP58ESMarketingdeOff-FireReboilingPot


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