PISCES E-conference

Summary fron Monday

Dear E-conference participants,

Thank you to all who participated in the first day's discussion in the
e-conference. Today gave the opportunity to further understand participatory
market mapping and be introduced to the concept of market driven approach,
where the focus is more on the supply side of the technology than on the

Questions were asked concerning Ewan's paper about whether market mapping
has been used simply for existing markets and whether it could be a useful
tool for establishing markets for household energy devices such as solar
lanterns. Ewan responded that its most useful for existing markets such as
biomass markets which is used widely in developing countries but that it can
be a useful tool to identify potential barriers and key stakeholders in the
market establishment for new products.

This afternoon some very interesting discussions and points were raised
around the social structure of emerging marketing. Questions were asked on
religious, cultural influences on markets and the possibility of a
integrating a gender perspective to participatory market mapping. This
highlighted the complexity of some of the societal challenges surrounding
market mapping and the importance of being aware of the culture barriers
which can have a significant impact on whether a product successfully enters
a local market.

Thank you to all those who presented for their insight into these issues. If
you have further questions for any of the presenters as
the conference continues discussions remain open until the 1st April so
please feel free to participate.

Best wishes


  • Miriam HANSEN MEng*
Community Coordinator | *HEDON Household Energy Network*
      • T: *+44-(0)20 30 120 130 | *M:* +44-(0)7595 715820
  • Website*: support.hedon.info *| Online platform:* www.hedon.info
PO Box 900, London, Bromley, BR1 9FF, UK

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