When the Alliance launched, it identified the creation of a thriving global market for clean cookstoves and fuels as the most viable way to achieve universal adoption. This principle was enshrined in its mission: ‘to save lives, improve livelihoods, empower women and preserve the environment by creating a thriving global market for clean and efficient cookstoves and fuels.’ Giving away stoves to half the world’s population was simply not a viable option and past attempts to do donate stoves had failed.
This market-based approach is the central tenet of the Alliance’s strategic business plan to reach its goals of 100m households adopting clean cooking solutions by the year 2020. The Alliance has developed a three-pronged strategy for creating such a market:

  • Enhance demand by understanding and motivating potential users, developing better and more technology, providing consumer finance and creating innovative distribution models to reach remote consumers;
  • Strengthen supply by attracting more finance and investment, accessing carbon finance, enhancing market intelligence and creating inclusive value-chains; and
  • Foster an enabling environment by engaging national and local stakeholders, building the evidence base for the benefits of stoves, promoting international standards and rigorous testing protocols and enhancing monitoring and evaluation.
The priority now is to turn strategy into implementation in order to deliver results.


The Regional Market Manager will be responsible for overseeing the implementation of the Alliance’s market development activities within the region, coordinating with Alliance partners and stakeholders to ensure the Alliance reaches its in-country and regional goals as part of its global vision of 100m households adopting clean cooking solutions by 2020.

The Regional Market Manager will support with the implementation of a range of activities on the regional and national level to enable cookstove and fuel markets, enhance demand, and strengthen supply. The Regional Market Manager is also expected to play a global role across all Alliance partners within an area of specialization to be determined.

Reporting Relationships

The Regional Market Manager will report to the Senior Director, Global Market Development serving as the primary focal point for Alliance activities within the region, working in conjunction with the other members of the Alliance Secretariat team. The Regional Market Manager will coordinate with other Regional Market Managers to share best practices, transfer knowledge, and plan market development activities. Given the nature of the Alliance, the Regional Market Manager will also work closely with Alliance partners and stakeholders at the regional and national levels and with national Alliance leaders, where applicable, to ensure alignment across all partners and activities in support of a strong market for clean cookstoves and fuels.


To develop and implement the Alliance’s market enabling approach and activities, delivering tangible and measurable benefits to the cookstove sector within the specified regional and target national markets. Specifically:

  • Work with key stakeholders to finalize and then implement ‘Country Action Plans’ (CAPs); documents that define what the Alliance – both the Secretariat and its 400 Partners – will do and how it will do it.
  • Coordinate with all existing in-region/country Alliance stakeholders; wherever possible obtaining their enthusiastic support for and buy-in to the Alliance’s work and the CAPs.
  • Clearly define roles and engagement priorities for the Alliance, Alliance partners, local and national government actors and other critical stakeholders.
  • Operationalize tailored market development and implementation plans to meet Alliance goals in the target region/countries, developing in-country work plans and overseeing program implementation.
  • Work with Senior Director to develop and execute annual operating plans for each country complete with intermediate milestones and deliverables, with a balance scorecard or indicators and metrics.
  • Represent the Alliance at meetings and conferences with Alliance donors, prospects, partners, and other key stakeholders;
  • Work with relevant government ministries to identify and support an effective enabling environment for the clean cookstoves and fuels market;
  • Understand the needs of players in the clean cookstove and fuel value-chain (e.g. stove entrepreneurs and businesses, NGOs, MFIs, investors) and keep abreast of new developments in the global cookstove market.
  • Work with the Senior Director and the rest of the Alliance team to support the overall implementation of the Alliance’s Strategic Business Plan;
  • Robustly monitor and evaluate all Alliance market enabling activities and evolve them based on a constant feedback loop with key stakeholders;
  • Identify and recruit influential experts in the region to champion clean cookstoves and fuels and join the Alliance; and
  • Play a global role within the Markets team within an area of specialization relevant to the clean cookstoves and fuels markets.

Selection Criteria


  • Master’s degree in a relevant subject e.g. business or international development.
  • At least 10 years professional experience in both business and international development, including significant experience working on-the-ground.
  • Experience with markets at the Base-of-the-Pyramid promoting clean cookstoves and fuels and/or products at a similar price point and facing similar challenges, e.g. solar lanterns or water purifiers.
  • Significant experience developing and managing complex, multi-stakeholder initiatives directly delivering change.
  • Ability to work independently, as well as member of a team, and to be flexible to accommodate the needs of stakeholders.
  • Ability to lead in-country and regional programming with remote supervision.
  • Excellent verbal and written communication skills.
  • Fluency in English, as well as relevant national and local language(s), both oral and written if applicable.
  • Proficiency in Microsoft Office Suite to include Word, Excel, Access, and PowerPoint.
  • Ability to take initiative; self-starter; innovative.
  • Demonstrated ability to prioritize multiple, competing priorities.
  • Dependable and consistent.
  • Personal commitment to UN Foundation and the Alliance’s vision and mission.
  • Ability to travel extensively within the region


Experience working in the household energy sector and a detailed understanding of clean cooking technologies and fuels.


Accra, Ghana: Regional Market Manager, West Africa
Nairobi, Kenya: Regional Market Manager, East Africa
Dhaka, Bangladesh: Regional Market Manager, South Asia

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