There’s no shortage of reality-inspired cooking shows in which participants struggle against long odds.

Now there’s a new offering, with a difference. It’s Stoveman, a four-part video series documenting the efforts of two young men who are part of a “low profit” business aimed at providing efficient rocket stoves to poor households in struggling places.

This is all part of the Paradigm Project, which has a business model depending in part on revenue earned from the sale of carbon credits (generated because the stoves get more cooking power with less combustion and heat-trapping pollution).

While there’s not much of a prospect for an expanding global market in hard carbon credits like those created under the ailing Kyoto Protocol, this system provides a voluntary means for people or businesses concerned with both climate change and ending energy poverty to have their money do double duty.

The project combines communication innovation — reality TV with deeper meaning — with financial and technical innovation.

Episode one sees Greg Spencer and Austin Mann experience the challenges facing wood-collecting women of the nomadic Gabbra culture of northern Kenya.

They are currently on episode two, but you can catch up from the beginning by visiting: http://theparadigmproject.org/stoveman
Or watch the trailer: http://vimeo.com/21481494

<i>By Andrew Revkin

For the full story visit http://goo.gl/SpD4l

Or visit their website http://theparadigmproject.org/</i>