Business DNA by Jeroen Blüm
Deputy Director, Shell Foundation, Netherlands
In November 2008 Jeroen joined the Shell Foundation as Deputy Director to establish the Dutch office, build on existing Dutch relations - both internal and external - and mobilise partnerships between the Foundation and Dutch stakeholders. Jeroen will also oversee the Foundation's Breathing Space programme in partnership with Envirofit.
Jeroen started his professional career in 1998 with KPMG in the Netherlands, where he worked in Audit as well as Transaction Services. In this latter role, Jeroen was advisor to corporates, financial institutes and private equity players in Mergers and Acquisitions. In 2005 he joined FMO, the Dutch Development Finance Company with a specific focus on private equity and microfinance investments in emerging markets (Eastern Europe, China, Africa). In his role he made investments in several Private Equity Funds as well as direct investments, which he managed from a shareholder perspective, working with a broad range of players in development finance, including microfinance.
Business DNA - by Jeroen Blüm from the Shell Foundation
Shell Foundation's enterprise based approach
The Shell Foundation mission is to develop, scale-up and promote enterprise-based solutions to challenges arising from the impact of energy and globalisation on poverty and the environment. What makes us different is our application of what we call 'enterprise-based' approaches to developing these solutions. This involves applying market principles and 'Business-DNA ' - business thinking, models and disciplines - to work out how to tackle global development challenges. Other ingredients in our model include working with partners, committing funds and, where appropriate, leveraging the value-creating resources - the knowledge, brand and infrastructure - of the Shell Group. Our vision is to see global development challenges successfully tackled through the joint engagement of business and society and through the widespread application of business models and business thinking.
A case study: Indoor Air Pollution
More than half the world's population uses open fires or traditional biomass-burning stoves to cook in their homes, according to the World Health Organisation. Fumes and smoke or Indoor Air Pollution (IAP) generated in this way causes more than 1.5 million premature deaths each year. More than half of those deaths are children under five. There is also growing evidence that this pollution contributes to global warming. The challenge is to design stoves that emit fewer fumes, use less fuel and meet the demands of users - and then find a sustainable way to get these improved stoves in to hundreds of millions of developing world homes. The Shell Foundation believes a problem as large as IAP can only be solved through market-thinking and private sector involvement. This represents a radical departure from most traditional methods, which have seen NGOs and governments give away or subsidise improved stoves. Breathing Space has signed a partnership with Envirofit International, a U.S. not-for-profit organisation to design and market a new range of improved stoves - and to find commercial partners to manufacture and distribute stoves. The aim is to see 10 million stoves sold in five countries in the next five years."
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Pictures from the evening