by Pradeep.Pursnani@shell.com

Shell Foundation

Issue: 58

Journal section: CaseStudies
Download article in PDF format: Download Helpline_Expert response_Pradeep Pursnani.pdf

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Received: 2010-09-08


The Boiling Point Helpline presents a household energy dilemma or query we have received from our readers, with advice from international experts.

In his article on the Off Fire Reboiling (OFR) pot The Off-Fire Reboiling Pot: Improvement to Cooking Pot Design Contributes to Eco-protection, Zhiliang Wan describes how the energy saving cooking pot has successfully entered the Chinese market and is currently being produced by 20-30 small and medium enterprises with a total annual production of 500,000 – 800,000 pots. The author has asked for guidance on how this product can be introduced to a different market outside China, namely India. What aspects does he need to consider to develop a good Marketing Strategy as part of his overall business planning and what tools can he use?

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Tags: BoilingPoint58    Marketing    Helpline    Cookingpot    Competition    India    Commercialisation    SMEToolkit    MarketEntry   

010 Stoves 012 Cooking Marketing

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